Optimum

Optimum produces ad creative and runs Meta media buying for ecommerce brands.

Spend, orders, revenue, MER and CPO in one place, per store and per day. Rules that watch the numbers and act, but only within caps the brand sets, and only after they have shown what they would do.

Who it is for

Direct-to-consumer brands that sell on Shopify and advertise on Meta. Optimum connects to the store and the ad accounts the brand already has; nothing moves and nothing is rebuilt.

Today Optimum works with a small number of brands as partners, running their creative and media buying with them. It is not open for sign-up.

How it works

  1. Connect Shopify and Meta

    The brand installs Optimum's Shopify app and connects its Meta ad accounts. Optimum copies the store's orders and the accounts' ad sets, spend and results into one place, and keeps the copies fresh.

  2. See the numbers

    Spend, orders, revenue, MER and CPO for each store and each day, in the store's own currency and timezone. Orders are matched to the click and the ad that brought them, so the ads are judged by orders, not by Meta's estimate of them.

  3. Rules rehearse before they act

    A rule says, for instance, "pause an ad set whose cost per order runs past the target for two days". It starts in rehearsal: it writes down what it would have done, and nothing changes on Meta. It goes live only when a person switches it on, and even then it writes down each change before sending it.

  4. A person stays in control

    The brand sets the caps: how far a budget may move at once, how far in a day, and a ceiling no budget passes. A kill switch stops every change at once. Every action, by a person or by a rule, is in an audit trail with who, when and why.

Security, as it stands today

Only what is built is listed here.

Tokens
The access tokens for a brand's Shopify store and Meta ad accounts are encrypted at rest, with the key kept outside the database.
Audit trail
Every action is written to an audit log, whether a person, a rule or a tool called it.
Sign-in
People sign in with a password and a code from an authenticator app. There is no other way in and no sign-up; an administrator creates each person.
Caps
A change to a budget is checked against the brand's caps and the kill switch before it is recorded, and against the kill switch again before it is sent.
Where it runs
On a server in Germany.

By invitation

There is no sign-up and no trial. If you run a brand on Shopify and want to talk, write to support@optimum.ad.