Data deletion

Last updated 7 November 2026

How to have the data Optimum holds about you, or about your business, removed. Which steps apply depends on how you came into contact with Optimum. Every request is confirmed by email when it is done.

If your Meta ad accounts are connected to Optimum

Optimum reads your ad accounts through an access token your business issued to it, and keeps a copy of your ad sets and of their spend and results. To remove all of that:

1. Cut off the access. In Meta Business Settings, remove Optimum: under Users, then System users, revoke or delete the token you generated for Optimum; or under Accounts, then Apps, remove the app you connected it through. If you ever signed in to Optimum with Facebook, also go to Settings and privacy, then Settings, then Apps and websites, and remove Optimum there. Optimum cannot read anything once the access is gone.
2. Tell us. Email privacy@optimum.ad from an address we know for your business, with the ad account ids (or the email address used with Optimum). You can do this step alone and skip the first; we will revoke what we can from our side and ask you to finish it.

We disconnect the accounts at once, delete the access tokens and the copied advertising data within 30 days, and confirm by email.

If your Shopify store is connected to Optimum

1. Uninstall Optimum's app from the store's admin (Settings, then Apps and sales channels). Shopify tells Optimum at once and Optimum's access ends at that moment.
2. Email privacy@optimum.ad with the store's .myshopify.com domain if you want the copied orders deleted sooner than the 30 days after the service ends.

We delete the store's copied data within 30 days of the uninstall or of your email, whichever is earlier, and confirm by email.

If you are a customer of a brand that uses Optimum

Optimum holds your order data on the brand's behalf; the brand is in charge of it. Contact the brand, as you would for any question about your data with that store. The brand instructs us, and we delete your data within 30 days of its instruction. If you write to us directly at privacy@optimum.ad, we will tell the brand and help it answer you, and we will not keep your email for any other purpose.

If you sign in to the app

Email privacy@optimum.ad from the address your account uses, or ask the administrator of your client to tell us. We delete your account, sessions and authenticator within 30 days and confirm by email. The audit log keeps the record that an action happened, because it is what protects the client's accounts, but your name and email address are removed from it.

What happens after a deletion

• Deleted data cannot be brought back; reconnecting later starts from a fresh copy.
• Regular backups kept away from the server are being set up. When they are, deleted data stays in a backup until that backup expires, and the privacy policy will say how long that is.
• Nothing is charged for a deletion.

Contact

Allied Clicks LLC, United States.
privacy@optimum.ad